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Case Study — Branding

City Hardware — uPVC Hardware Brand Built for National Scale

From Local Supplier to India's Trusted uPVC Hardware Partner

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City Hardware — uPVC Hardware Brand Built for National Scale

How We Made It Happen

The Situation

Quality Products, No Brand Presence

City Hardware in Ahmedabad had been manufacturing uPVC hardware solutions — handles, locks, rollers, hinges, door sets, espagnolette systems — engineered for Indian climatic conditions. Quality was never the issue.

But without a website or digital presence, they were invisible to architects, contractors, and distributors searching for uPVC hardware suppliers. Every new client came through trade shows or personal networking.

The uPVC market in India was growing rapidly, and City Hardware needed a brand that could scale nationally — not just survive locally.

What We Built

A Brand That Sells Before the Sales Call

Brand Identity: Professional brand system communicating precision engineering and building excellence. "Your Partner in Building Excellence" — a positioning that speaks to architects and contractors.

Product Website: Clean, catalogue-style website with dedicated pages for each product category — handles & locks, rollers, hinges, door sets, mesh, silicone, gaskets. High-quality product photography and technical specifications.

B2B Positioning: Content strategy targeting architects, builders, and distributors. Technical product descriptions, application guides, and industry-specific landing pages.

Digital Channels: LinkedIn for B2B outreach, Instagram for product showcase, Google Business for local credibility. Integrated enquiry system across all channels.

The Result

National Enquiries From Day One

Within 60 days of the website launch, City Hardware started receiving enquiries from outside Gujarat — Maharashtra, Rajasthan, Karnataka, and Telangana. The website became a 24/7 sales representative.

Architects and contractors now share the website link in specifications and procurement documents. The product catalogue pages became the most-visited section, with visitors spending 4+ minutes per session.

City Hardware's brand now competes with established national players — not on price, but on perceived quality and professionalism. The digital presence levelled the playing field.

The Guarantee

100% Accountability

If we don't deliver everything committed in the plan, you get a full refund. No questions asked.

Numbers That Matter

Real results from a structured digital system.

5+
States receiving enquiries from
8
Product categories online
60 days
To first out-of-state enquiry
4+ min
Average session duration
24/7
Website as sales rep
100%
Brand consistency achieved

Creative Assets

Best-performing social posts and reel creatives — every piece designed for engagement and conversion.

Creative Asset

What City Hardware Said

Direct feedback from the client.

"Before the website, our reach was limited to Gujarat. Now we get enquiries from 5 states. The brand SpaceKey built makes us look like a national player — because we are one."

Director
City Hardware

Your Business Deserves To Be Found

If you have everything clients look for but they still don't know you exist, that's the gap we close. Let's build your visibility system.

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