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Case Study — Digital Marketing

Sandeep Metal Works — 30 Years of Steel, Now Visible Online

India's Trusted Steel Supplier — Digitally Transformed

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How We Made It Happen

The Situation

30 Years of Trust, Zero Online Visibility

Sandeep Metal Works had been supplying steel across India for 30+ years — cold rolled, hot rolled, galvanized, colour coated — sourcing from JSW, Tata Steel, SAIL, and Jindal. But their entire business ran on phone calls and personal relationships.

New buyers searching for steel suppliers in Hyderabad couldn't find them. Competitors with half the experience and inventory were winning online searches. The business was strong but invisible to the next generation of buyers who search before they call.

What We Built

Digital Infrastructure for a Steel Giant

Website: Product-focused website with dedicated pages for each steel category — CR, HR, GI, colour coated, stainless steel, MS plates, chequered plates. Each page built to rank for product-specific B2B searches.

SEO: Technical SEO foundation targeting high-intent queries like "steel suppliers in Hyderabad", "CR coil dealers", "GI sheet price". Content strategy built around product expertise.

Social Media: LinkedIn, Instagram, YouTube, and Twitter presence showcasing factory infrastructure, product range, and delivery capabilities. Professional content that builds B2B trust.

Google Business Profile: Optimised with factory photos, product categories, and customer reviews. Driving local search visibility for steel buyers in Hyderabad and Telangana.

The Result

A 30-Year Legacy Now Searchable

Sandeep Metal Works now appears on the first page of Google for key steel product searches in Hyderabad. The website generates qualified B2B enquiries from buyers who previously didn't know they existed.

The social media presence has become a trust signal — procurement managers check LinkedIn and the website before placing large orders. The 30-year track record is now visible and verifiable online.

Nationwide delivery enquiries increased significantly as the digital presence expanded beyond local referrals.

The Guarantee

100% Accountability

If we don't deliver everything committed in the plan, you get a full refund. No questions asked.

Numbers That Matter

Real results from a structured digital system.

30+
Years of industry expertise
Page 1
Google ranking for key terms
7+
Steel product categories online
4
Social platforms active
24/7
Customer support
Pan India
Delivery network

Creative Assets

Best-performing social posts and reel creatives — every piece designed for engagement and conversion.

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What Sandeep Metal Works Said

Direct feedback from the client.

"We've been in steel for 30 years but online we didn't exist. SpaceKey built our digital identity from scratch. Now buyers find us before we find them."

Management
Sandeep Metal Works

Your Business Deserves To Be Found

If you have everything clients look for but they still don't know you exist, that's the gap we close. Let's build your visibility system.

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