{"id":7666,"date":"2026-10-31T17:50:43","date_gmt":"2026-10-31T12:20:43","guid":{"rendered":"https:\/\/www.spacekeydigital.com\/blog\/?p=7666"},"modified":"2026-10-31T17:52:30","modified_gmt":"2026-10-31T12:22:30","slug":"build-digital-marketing-strategy-for-your-business","status":"publish","type":"post","link":"https:\/\/www.spacekeydigital.com\/blog\/build-digital-marketing-strategy-for-your-business\/","title":{"rendered":"How to Build a Digital Marketing Strategy for Your Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7666\" class=\"elementor elementor-7666\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7973c821 e-flex e-con-boxed e-con e-parent\" data-id=\"7973c821\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6b236f elementor-widget elementor-widget-text-editor\" data-id=\"6a6b236f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Imagine spending money on advertisements, publishing social media posts every week, and regularly updating your website, but still being unsure where your next customer will come from. This situation is common among businesses that invest in online promotion without connecting their activities to a defined plan.<\/span><\/p>\n<p><a href=\"https:\/\/www.spacekeydigital.com\/best-digital-marketing-services-in-hyderabad\/\"><b>Digital marketing<\/b><\/a><span style=\"font-weight: 400;\"> should not be a collection of disconnected tasks. Your website, advertisements, social media accounts, search presence, and content should work towards a shared business objective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learning how to build a digital marketing strategy for your business means understanding your customers first, deciding what you want to achieve, and choosing marketing activities that make sense for your industry. A manufacturing company looking for bulk enquiries will need a different approach from a restaurant trying to attract nearby customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that you do not need to use every marketing platform to make progress. You need a sensible plan, consistent execution, and a way to identify what is producing results.<\/span><\/p>\n<h2><b>1. Start With Your Business Situation, Not Marketing Platforms<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before discussing <\/span><a href=\"https:\/\/www.spacekeydigital.com\/best-seo-services-in-hyderabad\/\"><b>SEO<\/b><\/a><span style=\"font-weight: 400;\">, Instagram, or Google Ads, take an honest look at your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are you selling? Who usually purchases it? Which products or services generate the most revenue? Are you trying to enter a new market, increase enquiries, or improve repeat sales?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These questions help determine the role digital marketing should play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, consider a Hyderabad-based interior design company. Its immediate requirement may be to receive enquiries from homeowners planning renovations. Building awareness among an unrelated national audience would not necessarily support that objective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A useful starting exercise is to document:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your main products or services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The locations you can realistically serve.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your most valuable customer segments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your strongest business differentiators.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your current sources of enquiries and sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The business problem you want marketing to address.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Convert your priorities into measurable targets. You might aim to increase consultation bookings, improve enquiries from a particular location, or generate more sales from a specific service category.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A clear target makes it easier to decide which marketing activities deserve investment.<\/span><\/p>\n<h2><b>2. Research How Your Customers Make Decisions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses sometimes describe their services using industry terminology that customers rarely use. This difference can affect website content, advertising messages, and keyword selection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spend time understanding how people actually search for solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speak with your sales team and existing customers. Review frequently asked questions, enquiry forms, customer feedback, and conversations on relevant social platforms. These sources can reveal the problems people are trying to solve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also divide your audience according to purchasing behaviour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A first-time visitor may need an explanation of your service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Someone comparing providers may want pricing details, reviews, or case studies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A ready-to-buy customer may simply need a consultation option or a direct contact number.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This distinction is important because each group needs different information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A potential patient researching hospital facilities, for instance, needs clear and trustworthy information. A procurement manager looking for an industrial supplier may be more interested in specifications, capacity, quality standards, and quotation procedures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When deciding how to build a digital marketing strategy for your business, use these customer insights to shape your messaging instead of assuming every visitor has the same requirements.<\/span><\/p>\n<h2><b>3. Examine Competitors and Find an Opportunity to Stand Out<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Competitor research is not about reproducing another company&#8217;s website or social media strategy. It is about understanding the choices customers already have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select a few businesses that compete for the same customers. Examine their service pages, advertising messages, customer reviews, website experience, and content topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay attention to the details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does a competitor explain its services clearly? Are important questions left unanswered? Is the website difficult to use on mobile? Do customer reviews repeatedly mention a particular strength or weakness?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These observations can help you identify opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose several competing agencies promote the same list of digital marketing services. Your business could communicate a more distinctive approach by explaining its industry experience, reporting process, campaign planning, or creative production capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your positioning should answer one important question: why should a suitable customer consider your business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make that answer visible across your website, advertisements, social media profiles, and sales communication.<\/span><\/p>\n<h2><b>4. Choose Marketing Channels According to Customer Intent<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A channel should be selected because it serves a purpose, not because it is popular.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different platforms help businesses reach customers in different ways.<\/span><\/p>\n<p><b>SEO:<\/b> <a href=\"https:\/\/www.spacekeydigital.com\/best-seo-services-in-hyderabad\/\"><b>Search engine optimization<\/b><\/a><span style=\"font-weight: 400;\"> is useful when people actively search for information, products, or services. It involves improving website content, technical performance, and search relevance. It is generally a longer-term investment.<\/span><\/p>\n<p><b>Google Ads:<\/b><span style=\"font-weight: 400;\"> Paid search campaigns can reach people searching for specific services or solutions. Their performance depends on keyword selection, bidding, advertisement quality, landing pages, and conversion tracking.<\/span><\/p>\n<p><b>Social Media:<\/b><span style=\"font-weight: 400;\"> Instagram, Facebook, and LinkedIn can support brand communication, community engagement, product demonstrations, and lead generation. The right platform depends on where your intended customers spend time.<\/span><\/p>\n<p><b>Email Marketing:<\/b><span style=\"font-weight: 400;\"> Email can help maintain relationships with existing customers and interested prospects through useful updates, newsletters, and relevant offers.<\/span><\/p>\n<p><b>Video Marketing:<\/b><span style=\"font-weight: 400;\"> Demonstrations, expert explanations, customer stories, and behind-the-scenes videos can communicate information that may be difficult to convey through text alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You do not have to launch all these channels simultaneously. Start with the two or three that best match your audience and available resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore <\/span><a href=\"https:\/\/www.spacekeydigital.com\/best-digital-marketing-services-in-hyderabad\/\"><b>best digital marketing services in hyderabad<\/b><\/a><span style=\"font-weight: 400;\"> to understand how different marketing activities can be coordinated.<\/span><\/p>\n<h2><b>5. Give Your Website a Clear Job<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your website should do more than display your company name and a list of services. It should help visitors understand your offering and decide what to do next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Review your website from the perspective of someone who has never heard of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can they identify your main service within a few seconds? Are the benefits explained in plain language? Can they find contact information without searching through several pages?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each important service should have a dedicated page containing relevant information. Include practical details, supporting photographs, answers to common questions, and a clear enquiry option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For lead-generation businesses, avoid unnecessarily complicated forms. Ask for the information your team needs to respond to an enquiry. For e-commerce websites, make product discovery and checkout as straightforward as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile usability deserves particular attention. A visitor using a smartphone should be able to read the content, navigate the website, and contact your business comfortably.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website is also where several marketing channels meet. An advertisement, search result, or social media post may bring someone to your website, but the website experience influences what happens next.<\/span><\/p>\n<h2><b>6. Create Content That Answers Real Customer Questions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A content calendar should not be filled with random topics simply to maintain posting frequency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with questions customers ask before purchasing. These questions can become blog articles, short videos, social media posts, downloadable guides, or website FAQs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider a company offering solar installation services. Potential topics might include choosing a suitable solar system, understanding installation requirements, comparing system components, and maintaining equipment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A school could publish admission guidance, explain its learning approach, and introduce campus facilities. A restaurant might share menu highlights, seasonal offerings, and information about its dining experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is how content becomes useful to the audience while supporting business visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plan your content around three broad purposes:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Educate:<\/b><span style=\"font-weight: 400;\"> Explain problems, processes, and available solutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build confidence:<\/b><span style=\"font-weight: 400;\"> Share genuine customer experiences, demonstrations, and company expertise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Encourage action:<\/b><span style=\"font-weight: 400;\"> Help interested visitors enquire, book a consultation, or make a purchase.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Keep information accurate and avoid making claims that your business cannot support.<\/span><\/p>\n<h2><b>7. Plan a Budget That Your Business Can Sustain<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A marketing budget should reflect business priorities, not arbitrary percentages copied from another company&#8217;s plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">List the costs involved in running your campaigns. These may include advertising spend, SEO services, website maintenance, content production, design, video creation, and marketing tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Separate service or management costs from advertising expenditure. This makes it easier to understand where the money is going.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a business with a limited budget might first improve its service pages and Google Business Profile before expanding into several advertising campaigns. Another business with a proven sales process may be ready to invest more in paid acquisition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep an eye on the cost of acquiring customers, not just the cost of generating clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If an advertising campaign brings 100 enquiries but most are irrelevant, the campaign may need better targeting or a clearer offer. A smaller number of qualified enquiries could be more valuable.<\/span><\/p>\n<h2><b>8. Measure Results and Make Decisions Using Data<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing reports should help you decide what to do next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use Google Analytics 4 to understand website activity and Google Search Console to review organic search performance. Advertising platforms can provide campaign information, while a CRM system can help track enquiries through the sales process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose metrics that reflect your objectives.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p><b>Business goal<\/b><\/p>\n<\/td>\n<td>\n<p><b>What to monitor<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Improve search visibility<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Organic clicks and impressions<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Generate enquiries<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Qualified leads and conversion rate<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Increase sales<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Orders and revenue<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Improve advertising<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Cost per lead and acquisition cost<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Build brand awareness<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Reach and branded searches<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Retain customers<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Repeat purchases and retention<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>Make sure important actions are tracked correctly. A phone call, submitted enquiry form, appointment booking, or completed purchase should be recorded where appropriate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not assume that a high number of visitors means a campaign is successful. Look at the quality of the audience and the business outcomes those visitors produce.<\/span><\/p>\n<h2><b>9. Coordinate Your Marketing Activities<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A customer may discover your company through a Google search, watch a video on social media, visit your website a few days later, and then contact your sales team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means your marketing channels should communicate a consistent message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use similar service descriptions, brand language, contact details, and offers across platforms. Make sure your sales team knows which campaigns are running and what customers have been promised.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also reuse valuable content in different formats. A detailed blog can become several social posts, a short video script, and an email newsletter. This helps your team make better use of its content production effort without publishing identical material everywhere.<\/span><\/p>\n<h2><b>10. Turn the Strategy Into a 90-Day Work Plan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A strategy becomes useful when someone is responsible for carrying it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of trying to complete everything at once, divide the initial implementation into three stages.<\/span><\/p>\n<p><b>Month 1: Understand and Prepare<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review your current website and marketing performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify priority customer segments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research relevant keywords and competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set measurable business targets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepare the marketing budget.<\/span><\/li>\n<\/ul>\n<p><b>Month 2: Launch Priority Activities<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve important service pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publish initial content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Begin selected SEO activities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch suitable advertising campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish a realistic social media schedule.<\/span><\/li>\n<\/ul>\n<p><b>Month 3: Evaluate and Refine<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review enquiries and conversion data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify effective channels and messages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve weak landing pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjust advertising and content priorities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepare the next quarter&#8217;s activity plan.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The schedule should be adapted to your team&#8217;s capacity and industry. <\/span><b>SEO<\/b><span style=\"font-weight: 400;\">, in particular, may require sustained effort before meaningful organic improvements become visible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The important thing is to establish a repeatable process. Review progress, discuss problems, and make decisions based on evidence.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A successful digital marketing strategy is built around your customers and business priorities, not the number of platforms you use. Research your audience, understand your competition, improve your website, select suitable channels, and measure the outcomes that matter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most practical way to approach how to build a digital marketing strategy for your business is to start with a few clear priorities, execute them consistently, and improve your approach as you learn more about your customers.<\/span><\/p>\n<p><a href=\"https:\/\/www.spacekeydigital.com\/contact-us\/\"><b>SpaceKey Digital<\/b><\/a><span style=\"font-weight: 400;\"> helps businesses bring SEO, paid advertising, social media, content creation, website development, and lead generation together through coordinated digital marketing solutions.<\/span><\/p>\n<p><b>Want a strategy based on your actual business goals?<\/b><\/p>\n<p><a href=\"https:\/\/spacekeydigital.com\/contact\/\"><b>Contact us today<\/b><\/a><span style=\"font-weight: 400;\"> to discuss your requirements and plan your next steps.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>FAQs<\/b><\/h2>\n<h3><b>1. What Should a Business Do Before Starting Digital Marketing?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before starting, how to build a digital marketing strategy for your business should begin with understanding your customers, defining business objectives, reviewing competitors, and identifying the services or products you want to promote.<\/span><\/p>\n<h3><b>2. Is Digital Marketing Suitable for Small Businesses?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. How to build a digital marketing strategy for your business on a smaller budget involves prioritizing relevant channels, targeting a specific audience, and measuring enquiries rather than spending on every available platform.<\/span><\/p>\n<h3><b>3. Should SEO or Google Ads Be Started First?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It depends on your business goals and timeline. How to build a digital marketing strategy for your business may involve SEO for long-term organic visibility and Google Ads for targeted paid exposure, with both channels working together when appropriate.<\/span><\/p>\n<h3><b>4. How Often Should a Digital Marketing Strategy Be Reviewed?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Review campaign performance regularly and conduct a broader strategy review every quarter. How to build a digital marketing strategy for your business effectively requires adjusting activities when customer behaviour, competition, or business priorities change.<\/span><\/p>\n<h3><b>5. What Is the Most Important Measure of Digital Marketing Success?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The most important measure depends on your business objective. How to build a digital marketing strategy for your business successfully means tracking outcomes such as qualified leads, purchases, revenue, customer acquisition costs, and retention rather than relying only on likes or clicks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Imagine spending money on advertisements, publishing social media posts every week, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-7666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Digital 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