{"id":7564,"date":"2026-10-03T17:27:13","date_gmt":"2026-10-03T11:57:13","guid":{"rendered":"https:\/\/www.spacekeydigital.com\/blog\/?p=7564"},"modified":"2026-10-03T17:28:13","modified_gmt":"2026-10-03T11:58:13","slug":"what-is-the-role-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.spacekeydigital.com\/blog\/what-is-the-role-of-digital-marketing\/","title":{"rendered":"What Is The Role Of Digital Marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7564\" class=\"elementor elementor-7564\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7973c821 e-flex e-con-boxed e-con e-parent\" data-id=\"7973c821\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6b236f elementor-widget elementor-widget-text-editor\" data-id=\"6a6b236f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital marketing isn&#8217;t just about posting on social media or running ads anymore. It&#8217;s about how people actually find your business, check out what you offer, compare you with others, get in touch, and finally decide to buy.<\/span><\/p><p><span style=\"font-weight: 400;\">Actually, the main job of <\/span><a href=\"https:\/\/www.spacekeydigital.com\/best-digital-marketing-services-in-hyderabad\/\"><span style=\"font-weight: 400;\">best digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> is to help you reach the right people online, explain what makes your business useful, get them interested, and track what happens after they see your marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">The real value comes when you connect everything-SEO, ads, social media, content, your website, and analytics-instead of treating them like separate jobs.<\/span><\/p><h2><b>Why Is Digital Marketing Important For Modern Businesses?<\/b><\/h2><p><span style=\"font-weight: 400;\">Customers now move between multiple digital touchpoints before making many purchasing decisions. Someone might discover a company through Google, watch its videos on social media, visit its website, read reviews, compare competitors, and finally submit an enquiry.<\/span><\/p><p><span style=\"font-weight: 400;\">So digital marketing isn&#8217;t just one step. It&#8217;s part of the whole customer journey.<\/span><\/p><ol><li><b> Building Online Visibility<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">The first thing digital marketing should do is make your business easy to find.<\/span><\/p><p><span style=\"font-weight: 400;\">SEO helps search engines understand website content and helps users find relevant pages through search. Google describes SEO as improving a website so search engines can better understand it and users can discover it through Search.<\/span><\/p><p><span style=\"font-weight: 400;\">For a business, this can involve:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword research<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical SEO<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-page optimization<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local SEO<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content creation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal linking<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search performance monitoring<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you get SEO right, it becomes the base for long-term visibility without paying for every click.<\/span><\/p><ol start=\"2\"><li><b> Reaching The Right Audience<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Digital channels allow businesses to define and refine their target audiences based on factors such as location, interests, search behaviour, demographics, previous interactions, and customer intent.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a Hyderabad-based healthcare business may want to reach people searching for specific treatments within selected areas. A B2B manufacturer may instead target decision-makers looking for industrial products or services.<\/span><\/p><p><span style=\"font-weight: 400;\">Pick your channels and targeting based on your business goal, not just because everyone else is using them.<\/span><\/p><ol start=\"3\"><li><b> Creating Brand Awareness<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">A customer does not always buy the first time they encounter a company.<\/span><\/p><p><span style=\"font-weight: 400;\">Consistent content, useful information, social media activity, videos, search visibility, and advertising can help a business remain familiar to potential customers.<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s not about just getting seen. Brand awareness only matters if people remember you when they&#8217;re ready to take action.<\/span><\/p><h2><b>What Is The Role Of Digital Marketing Across The Customer Journey?<\/b><\/h2><p><span style=\"font-weight: 400;\">Actually, it&#8217;s easier to see the role of digital marketing if you break it down by each stage of the customer journey.<\/span><\/p><ol start=\"4\"><li><b> Awareness<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">At the awareness stage, customers may not know your brand yet. Content marketing, SEO, social media, video, display advertising, and other channels can introduce the business to relevant audiences.<\/span><\/p><p><span style=\"font-weight: 400;\">Your content should solve real problems or answer questions, not just push for a sale right away.<\/span><\/p><ol start=\"5\"><li><b> Consideration<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Once customers become aware of a business, they often want more information.<\/span><\/p><p><span style=\"font-weight: 400;\">They may compare:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Features<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expertise<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service quality<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer experience<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This is where you need detailed service pages, comparison guides, testimonials, videos, FAQs, and case studies that actually help people decide.<\/span><\/p><p><span style=\"font-weight: 400;\">A well-structured<\/span><a href=\"https:\/\/www.spacekeydigital.com\/best-content-marketing-services-hyderabad\/\"><span style=\"font-weight: 400;\"> content marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> can help businesses answer these questions while building topical relevance and trust.<\/span><\/p><ol start=\"6\"><li><b> Conversion<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Conversion is the point where interest becomes a measurable action.<\/span><\/p><p><span style=\"font-weight: 400;\">Depending on the business, a conversion might be:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A purchase<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone call<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Form submission<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appointment<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WhatsApp enquiry<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demo request<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Store visit<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consultation booking<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Your website should make it obvious what you want people to do. You can spend a lot on marketing, but if your site is confusing, slow, or has messy forms, people won&#8217;t convert.<\/span><\/p><ol start=\"7\"><li><b> Retention And Advocacy<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Digital marketing does not necessarily stop after someone becomes a customer.<\/span><\/p><p><span style=\"font-weight: 400;\">Keep your customers engaged with emails, helpful content, social media, remarketing, education, asking for reviews, and loyalty offers.<\/span><\/p><p><span style=\"font-weight: 400;\">Satisfied customers may also become valuable sources of reviews, referrals, testimonials, and user-generated content.<\/span><\/p><p>\u00a0<\/p><h2><b>Which Digital Channels Play A Role In Business Growth?<\/b><\/h2><p><span style=\"font-weight: 400;\">There&#8217;s no one-size-fits-all channel. The best mix depends on your audience, industry, budget, and what you&#8217;re actually trying to achieve.\u00a0<\/span><\/p><p>\u00a0<\/p><ol start=\"8\"><li><b> Search Engine Optimization<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">SEO is about getting found in search results. It&#8217;s best for businesses that want to attract people who are already looking for what they offer.<\/span><\/p><p><span style=\"font-weight: 400;\">Google recommends creating people-first content and emphasizes that SEO works best when it helps users rather than being created primarily to manipulate rankings.<\/span><\/p><ol start=\"9\"><li><b> Paid Advertising<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Paid ads help you reach potential customers faster and let you target exactly who you want.<\/span><\/p><p><span style=\"font-weight: 400;\">Google Ads, for example, allows advertisers to set budgets and target relevant searches and audiences. Campaign performance can also be measured and optimized over time.<\/span><\/p><p><span style=\"font-weight: 400;\">But just running ads won&#8217;t grow your business. You still need relevant ads, strong offers, good landing pages, proper tracking, and solid follow-up.<\/span><\/p><ol start=\"10\"><li><b> Social Media Marketing<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Social media provides businesses with a way to communicate with audiences, demonstrate expertise, share visual content, build communities, and support customer engagement.<\/span><\/p><p><span style=\"font-weight: 400;\">The objective should determine the content.<\/span><\/p><p><span style=\"font-weight: 400;\">A restaurant may focus on food visuals and local discovery. An educational institution may highlight student activities and campus experiences. A B2B company may focus more heavily on technical knowledge, case studies, and industry insights.<\/span><\/p><ol start=\"11\"><li><b> Content Marketing<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Content gives businesses an opportunity to answer questions before a customer contacts the sales team.<\/span><\/p><p><span style=\"font-weight: 400;\">Useful formats include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog articles<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guides<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FAQs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-books<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social posts<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Don&#8217;t just publish content for the sake of it. Make sure every piece has a clear audience and goal. Generic content that doesn&#8217;t solve real customer problems won&#8217;t help you grow.<\/span><\/p><ol start=\"12\"><li><b> Websites And Landing Pages<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Your website is usually where all your digital marketing efforts pay off and people actually take action.<\/span><\/p><p><span style=\"font-weight: 400;\">SEO may bring visitors. Social media may create interest. Ads may generate clicks. Content may establish trust. But the website has to help visitors understand the offer and decide what to do next.<\/span><\/p><p><span style=\"font-weight: 400;\">That is why<\/span><a href=\"https:\/\/www.spacekeydigital.com\/website-development-company-hyderabad\/\"><span style=\"font-weight: 400;\"> website development<\/span><\/a><span style=\"font-weight: 400;\"> and conversion-focused landing pages should be considered part of the marketing system rather than isolated technical projects.<\/span><\/p><p>\u00a0<\/p><h2><b>How Does Digital Marketing Help Businesses Measure Results?<\/b><\/h2><p><span style=\"font-weight: 400;\">One big difference with digital marketing is you can actually measure almost everything.<\/span><\/p><p><span style=\"font-weight: 400;\">Businesses can track metrics such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website traffic<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search impressions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-through rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost per click<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost per lead<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer acquisition cost<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revenue<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Return on advertising spend<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This is another reason digital marketing matters-you get a feedback loop that helps you improve over time.<\/span><\/p><p><span style=\"font-weight: 400;\">If you get 1,000 website visits but only five enquiries, just getting more traffic won&#8217;t fix it. You need to check your landing pages, offers, messaging, audience targeting, forms, calls to action, and tracking.<\/span><\/p><p><span style=\"font-weight: 400;\">Same with ads-you might get lots of clicks but bad leads. Don&#8217;t just spend more. Check your targeting, keywords, ad copy, landing pages, and how you qualify leads.<\/span><\/p><p><span style=\"font-weight: 400;\">Google Ads provides tools for measuring advertising performance and connecting campaigns with business actions such as calls, website actions, and purchases.<\/span><\/p><p><b>Connecting Marketing With Business Objectives<\/b><\/p><p><span style=\"font-weight: 400;\">Start with your business goal first. That&#8217;s what drives a strong digital strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">For example:<\/span><\/p><p><b>Goal:<\/b><span style=\"font-weight: 400;\"> Generate more qualified B2B enquiries<\/span><\/p><p><b>Possible approach:<\/b><span style=\"font-weight: 400;\"> SEO + Google Ads + industry content + landing pages + CRM follow-up<\/span><\/p><p><b>Goal:<\/b><span style=\"font-weight: 400;\"> Increase local customer visits<\/span><\/p><p><b>Possible approach:<\/b><span style=\"font-weight: 400;\"> Local SEO + Google Business Profile + reviews + location-focused content<\/span><\/p><p><b>Goal:<\/b><span style=\"font-weight: 400;\"> Increase online sales<\/span><\/p><p><b>Possible approach:<\/b><span style=\"font-weight: 400;\"> SEO + paid advertising + product content + conversion optimization + remarketing<\/span><\/p><p><span style=\"font-weight: 400;\">This way, you won&#8217;t waste time copying what competitors do without knowing if it fits your business.<\/span><\/p><p><b>Why Integration Matters<\/b><\/p><p><span style=\"font-weight: 400;\">SEO, content, social media, ads, your website, and analytics all work better when they&#8217;re focused on the same business goal.<\/span><\/p><p><span style=\"font-weight: 400;\">A blog can attract organic traffic. That visitor can later see a remarketing campaign. They may return to a service page, download a resource, submit an enquiry, and eventually become a customer.<\/span><\/p><p><span style=\"font-weight: 400;\">Each channel is useful, but connecting them across the customer journey is what makes your strategy actually work.<\/span><\/p><h2><b>What Are The Common Digital Marketing Mistakes Businesses Should Avoid?<\/b><\/h2><p><span style=\"font-weight: 400;\">It&#8217;s also important to know what <\/span><a href=\"https:\/\/www.spacekeydigital.com\/best-digital-marketing-services-in-hyderabad\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> can&#8217;t fix on its own.<\/span><\/p><p><span style=\"font-weight: 400;\">Common mistakes include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starting campaigns without clear objectives<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focusing only on follower counts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing keywords without understanding intent<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publishing content without an audience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending paid traffic to weak landing pages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignoring conversion tracking<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measuring clicks instead of business outcomes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using the same strategy for every industry<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expecting immediate SEO results<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Failing to coordinate marketing and sales teams<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Another mistake is treating each channel like a separate department.<\/span><\/p><p><span style=\"font-weight: 400;\">You might have an SEO team for traffic, a social team for awareness, and an ads team for leads. But if they&#8217;re not working toward the same goal with the same message, you&#8217;ll miss out on real results.<\/span><\/p><p><span style=\"font-weight: 400;\">A better way is to set your business goal first, understand your audience, map out the customer journey, pick the right channels, get your messaging right, and then track what happens.<\/span><\/p><h2><b>Conclusion<\/b><\/h2><p><span style=\"font-weight: 400;\">So, what&#8217;s the real role of digital marketing? It&#8217;s about connecting your business with the right people online, building visibility, getting leads, driving sales, keeping customers engaged, and actually measuring growth.<\/span><\/p><p><span style=\"font-weight: 400;\">The most effective strategy is rarely about being everywhere. It is about understanding where your customers spend time, what they search for, what questions they ask, and what influences their decisions.<\/span><\/p><p><span style=\"font-weight: 400;\">SEO, content, social, ads, your website, and analytics all have their place. When you align them with clear business goals, digital marketing becomes a real growth system-not just a bunch of random activities.<\/span><\/p><p><b>Ready To Build A Stronger Digital Marketing Strategy?<\/b><\/p><p><a href=\"https:\/\/www.spacekeydigital.com\/contact-us\/\"><span style=\"font-weight: 400;\">Contact SpaceKey Digital<\/span><\/a><span style=\"font-weight: 400;\"> to discuss your goals and build a digital marketing strategy aligned with your audience and business objectives.<\/span><\/p><p>\u00a0<\/p><h2><b>FAQs<\/b><\/h2><ol><li><b> What Is The Role Of Digital Marketing For Small Businesses?<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">For small businesses, digital marketing is mainly about getting found online, reaching the right customers, getting more enquiries or sales, building trust, and tracking what works-instead of relying only on traditional marketing.<\/span><\/p><ol start=\"2\"><li><b> What Is The Role Of Digital Marketing In Lead Generation?<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">For lead generation, digital marketing connects you with potential customers using SEO, Google Ads, social media, content, your website, landing pages, and email. You can also track actions like forms, calls, bookings, and enquiries.<\/span><\/p><ol start=\"3\"><li><b> What Is The Role Of Digital Marketing In Brand Awareness?<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">For brand awareness, digital marketing helps you show who you are, what you do, and why it matters-using search, social, video, content, ads, and other digital channels.<\/span><\/p><ol start=\"4\"><li><b> What Is The Role Of Digital Marketing In Sales?<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">For sales, digital marketing supports the whole journey-from people finding you, to checking you out, to finally buying. It brings in the right audience, answers their questions, shows your value, and guides them to take action.<\/span><\/p><ol start=\"5\"><li><b> What Is The Role Of Digital Marketing In Business Growth?<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">For business growth, digital marketing helps you reach more potential customers, get seen online, create demand, get and keep customers, and use data to make smarter marketing decisions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital marketing isn&#8217;t just about posting on social media or running ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is the Role of Digital Marketing? 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