{"id":7482,"date":"2026-09-24T16:08:42","date_gmt":"2026-09-24T10:38:42","guid":{"rendered":"https:\/\/www.spacekeydigital.com\/blog\/?p=7482"},"modified":"2026-09-24T16:10:34","modified_gmt":"2026-09-24T10:40:34","slug":"what-is-retargeting-and-why-is-it-important","status":"publish","type":"post","link":"https:\/\/www.spacekeydigital.com\/blog\/what-is-retargeting-and-why-is-it-important\/","title":{"rendered":"What Is Retargeting And Why Is It Important?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7482\" class=\"elementor elementor-7482\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7973c821 e-flex e-con-boxed e-con e-parent\" data-id=\"7973c821\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6b236f elementor-widget elementor-widget-text-editor\" data-id=\"6a6b236f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A person visits your website, looks at a service page, maybe checks the pricing, and then leaves without contacting you. That does not necessarily mean they were uninterested. They may have been comparing options, got distracted, or simply were not ready to make a decision.<\/span><\/p><p><span style=\"font-weight: 400;\">So this is where retargeting actually makes a difference.<\/span><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re running digital campaigns, you need to understand how retargeting works. Basically, it lets you reconnect with people who already checked out your website, app, or social content. The exact setup depends on your campaign and what audience data you have.<\/span><\/p><p><span style=\"font-weight: 400;\">Instead of starting from scratch with every visitor, retargeting helps you keep the conversation going with people who already showed some interest.<\/span><\/p><h2><b>What Is Retargeting And How Does It Work?<\/b><\/h2><p><span style=\"font-weight: 400;\">Retargeting is a digital advertising technique used to reach people who have previously interacted with a business online.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, imagine someone searches for the<\/span><a href=\"https:\/\/www.spacekeydigital.com\/best-digital-marketing-services-in-hyderabad\/\"><span style=\"font-weight: 400;\"> best digital marketing services<\/span><\/a><span style=\"font-weight: 400;\">, visits a service page, reads a few sections, and leaves. Later, while browsing another website or social platform, they may see an advertisement from the same business.<\/span><\/p><p><span style=\"font-weight: 400;\">The point isn&#8217;t to just keep showing the same ad over and over. Good retargeting actually uses what people did before to send a more relevant follow-up.<\/span><\/p><p><b>How Does The Retargeting Journey Work?<\/b><\/p><p><span style=\"font-weight: 400;\">A typical journey may look like this:<\/span><\/p><p><b>User discovers your business \u2192 visits your website \u2192 explores a page \u2192 leaves \u2192 becomes part of an eligible audience \u2192 sees a relevant ad \u2192 returns \u2192 takes action<\/b><\/p><p><span style=\"font-weight: 400;\">Depending on the advertising platform and setup, audiences can be created based on actions such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visiting specific website pages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Viewing products<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging with social media content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Watching videos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starting but not completing an action<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interacting with an app<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visiting specific landing pages<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">What you can do with audiences depends on the ad platform, privacy settings, and how your account is set up.<\/span><\/p><p><b>Retargeting vs. Remarketing<\/b><\/p><p><span style=\"font-weight: 400;\">The terms <\/span><i><span style=\"font-weight: 400;\">retargeting<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">remarketing<\/span><\/i><span style=\"font-weight: 400;\"> are often used interchangeably, although marketers sometimes use them differently.<\/span><\/p><p><span style=\"font-weight: 400;\">Retargeting commonly refers to advertising audiences based on previous digital interactions, while remarketing can also refer to re-engagement through channels such as email.<\/span><\/p><p><span style=\"font-weight: 400;\">In everyday marketing discussions, however, both terms are frequently used to describe strategies designed to reconnect with existing prospects or customers.<\/span><\/p><h2><b>Why Is Retargeting Important For Digital Marketing?<\/b><\/h2><p><span style=\"font-weight: 400;\">So why does retargeting matter? Think about how people actually make buying decisions.<\/span><\/p><p><span style=\"font-weight: 400;\">Most customers do not see one advertisement and immediately buy a product or contact a service provider. They may compare businesses, research reviews, discuss options with others, or return to the decision several times.<\/span><\/p><p><span style=\"font-weight: 400;\">Retargeting keeps your business visible while people are still deciding.<\/span><\/p><h3><b>1. It Reconnects With Interested Visitors<\/b><\/h3><p><span style=\"font-weight: 400;\">Someone who has already visited your website has taken an action that a completely new audience member has not.<\/span><\/p><p><span style=\"font-weight: 400;\">They may have:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Searched for your service<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read your content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Viewed a product<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compared pricing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Watched a video<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Started a form<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visited your contact page<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Retargeting lets you build campaigns based on what people already did, instead of starting from zero every time.<\/span><\/p><h3><b>2. It Supports The Customer Journey<\/b><\/h3><p><span style=\"font-weight: 400;\">Different people need different amounts of information before making a decision.<\/span><\/p><p><span style=\"font-weight: 400;\">A first-time visitor may need educational content. Someone who viewed a service page may be ready for a case study or consultation offer. A person who abandoned a shopping cart may need a reminder about the product.<\/span><\/p><p><span style=\"font-weight: 400;\">So retargeting can actually support people at different stages of their decision process.<\/span><\/p><h3><b>3. It Keeps Your Brand Familiar<\/b><\/h3><p><span style=\"font-weight: 400;\">Repeated exposure does not guarantee a conversion, but relevant follow-up advertising can help maintain brand familiarity during the consideration period.<\/span><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re in a competitive market, staying recognizable helps when people are comparing options.<\/span><\/p><p><span style=\"font-weight: 400;\">But you have to manage how often people see your ads. If you show the same thing too much, it just annoys them.<\/span><\/p><h3><b>4. It Can Support Conversion-Focused Campaigns<\/b><\/h3><p><span style=\"font-weight: 400;\">Retargeting works best when you want to bring interested people back to your site or landing page.<\/span><\/p><p><span style=\"font-weight: 400;\">A visitor who previously explored a service may respond to a clearer call to action, additional information, customer proof, or a consultation offer when they encounter the brand again.<\/span><\/p><p><span style=\"font-weight: 400;\">Businesses looking for<\/span><a href=\"https:\/\/www.spacekeydigital.com\/top-performance-marketing-agency-in-hyderabad\/\"><span style=\"font-weight: 400;\"> performance marketing services<\/span><\/a><span style=\"font-weight: 400;\"> can incorporate retargeting into broader paid acquisition strategies where it fits the campaign objective.<\/span><\/p><h2><b>How Can Businesses Build An Effective Retargeting Strategy?<\/b><\/h2><p><span style=\"font-weight: 400;\">Actually, just knowing what retargeting is isn&#8217;t enough. The real value comes from how you set up your audiences, messages, offers, and how you measure results.<\/span><\/p><h3><b>5. Segment Your Audiences<\/b><\/h3><p><span style=\"font-weight: 400;\">Not everyone who visits your website should necessarily receive the same advertisement.<\/span><\/p><p><span style=\"font-weight: 400;\">Split your audiences based on what they actually did on your site.<\/span><\/p><p><span style=\"font-weight: 400;\">For example:<\/span><\/p><p><b>General website visitors:<\/b><\/p><p><span style=\"font-weight: 400;\">Show brand or educational messaging.<\/span><\/p><p><b>Service-page visitors:<\/b><\/p><p><span style=\"font-weight: 400;\">Show service-specific content or a consultation message.<\/span><\/p><p><b>Product viewers:<\/b><\/p><p><span style=\"font-weight: 400;\">Bring attention back to the specific product or related products.<\/span><\/p><p><b>Cart abandoners:<\/b><\/p><p><span style=\"font-weight: 400;\">Encourage them to complete their purchase.<\/span><\/p><p><b>Existing customers:<\/b><\/p><p><span style=\"font-weight: 400;\">Promote relevant additional products or services rather than treating them like new prospects.<\/span><\/p><p><span style=\"font-weight: 400;\">Segmentation makes your campaigns more relevant and stops you from wasting ad spend.<\/span><\/p><h3><b>6. Match The Message To Previous Behavior<\/b><\/h3><p><span style=\"font-weight: 400;\">One mistake I see a lot is showing everyone the same retargeting ad.<\/span><\/p><p><span style=\"font-weight: 400;\">If someone already read your service page, showing them a generic &#8216;Learn About Our Services&#8217; ad doesn&#8217;t really help.<\/span><\/p><p><span style=\"font-weight: 400;\">Instead, consider what they might need next:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A case study<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer testimonial<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product demonstration<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detailed guide<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free consultation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited-time offer<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparison information<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear contact option<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Your ad should actually help people take the next step, not just remind them you exist.<\/span><\/p><h3><b>7. Create Strong Landing Pages<\/b><\/h3><p><span style=\"font-weight: 400;\">Even the best ad can&#8217;t fix a confusing landing page.<\/span><\/p><p><span style=\"font-weight: 400;\">When someone clicks your retargeting ad, make sure the page they land on matches what you promised.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if your ad is about SEO services, send people straight to your SEO services page-not your homepage.<\/span><\/p><p><span style=\"font-weight: 400;\">A strong landing page should provide:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear messaging<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant information<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trust signals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple navigation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A visible call to action<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile-friendly design<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy contact or conversion options<\/span><\/li><\/ul><h2><b>How Should You Measure Retargeting Campaigns?<\/b><\/h2><p><b>You can&#8217;t judge retargeting just by looking at how many people saw your a<\/b><span style=\"font-weight: 400;\">d.<\/span><\/p><p><span style=\"font-weight: 400;\">The real question is: is your campaign actually driving the business results you want?<\/span><\/p><h3><b>8. Track Meaningful Performance Metrics<\/b><\/h3><p><span style=\"font-weight: 400;\">Depending on the campaign objective, useful metrics can include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frequency<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-through rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website sessions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchases<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost per conversion<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Return on ad spend<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revenue<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For example, an awareness-focused campaign may emphasize reach and engagement, while an e-commerce campaign may focus more heavily on purchases and revenue.<\/span><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re running lead-gen campaigns, don&#8217;t just count form fills-look at the quality of those leads.<\/span><\/p><h3><b>9. Monitor Frequency<\/b><\/h3><p><span style=\"font-weight: 400;\">Frequency represents how often people within an audience see your advertisements.<\/span><\/p><p><span style=\"font-weight: 400;\">High frequency isn&#8217;t always bad, but if people keep seeing the same ad, they&#8217;ll get tired of it.<\/span><\/p><p><span style=\"font-weight: 400;\">Signs that a campaign may need attention include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Falling engagement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing costs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Declining click-through rates<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Negative audience feedback<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repeated exposure to the same creative<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Keep your ads fresh and tweak your audience windows to stay relevant.<\/span><\/p><h3><b>10. Test Different Creative Approaches<\/b><\/h3><p><span style=\"font-weight: 400;\">Don&#8217;t just run the same retargeting ad forever.<\/span><\/p><p><span style=\"font-weight: 400;\">Test variables such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Headlines<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calls to action<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testimonials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing pages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience segments<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For example, one audience might respond to a customer case study while another responds better to a direct consultation message.<\/span><\/p><p><span style=\"font-weight: 400;\">Testing actually gives you real data to make better decisions for your next campaigns.<\/span><\/p><h2><b>What Are Common Retargeting Mistakes?<\/b><\/h2><p><span style=\"font-weight: 400;\">Actually, knowing how retargeting works also means knowing what can make it fail.<\/span><\/p><p><b>Showing Ads Too Frequently<\/b><\/p><p><span style=\"font-weight: 400;\">If people keep seeing your ads nonstop, they&#8217;ll just get annoyed. Set up frequency caps and control how long people stay in your audience.<\/span><\/p><p><b>Retargeting Everyone With The Same Message<\/b><\/p><p><span style=\"font-weight: 400;\">A visitor who spent ten seconds on your homepage is different from someone who viewed three product pages and started checkout.<\/span><\/p><p><span style=\"font-weight: 400;\">What people do on your site should decide what message they see next.<\/span><\/p><p><b>Ignoring Existing Customers<\/b><\/p><p><span style=\"font-weight: 400;\">Retargeting can also support retention and cross-selling when the product or service makes that appropriate. Existing customers should not automatically receive the same acquisition messaging as new prospects.<\/span><\/p><p><b>Using Weak Creative<\/b><\/p><p><span style=\"font-weight: 400;\">Retargeting won&#8217;t fix a bad ad. You still need a clear message, a real reason to click, good design, and a strong call to action.<\/span><\/p><p><b>Ignoring Privacy And Platform Requirements<\/b><\/p><p><span style=\"font-weight: 400;\">You also need to follow platform rules and privacy laws. Make sure your tracking and ad setup actually work for your market.<\/span><\/p><h2><b>How Does Retargeting Fit Into A Complete Digital Strategy?<\/b><\/h2><p><span style=\"font-weight: 400;\">Retargeting shouldn&#8217;t be a standalone tactic.<\/span><\/p><p><span style=\"font-weight: 400;\">It can work alongside SEO, content marketing, social media, Google Ads, website optimization, and conversion rate optimization.<\/span><\/p><p><span style=\"font-weight: 400;\">For example:<\/span><\/p><p><b>SEO<\/b><span style=\"font-weight: 400;\"> brings relevant users to the website.<\/span><\/p><p><b>Content marketing<\/b><span style=\"font-weight: 400;\"> helps educate them.<\/span><\/p><p><b>Paid advertising<\/b><span style=\"font-weight: 400;\"> reaches targeted audiences.<\/span><\/p><p><b>Retargeting<\/b><span style=\"font-weight: 400;\"> reconnects with eligible previous visitors.<\/span><\/p><p><b>Landing pages<\/b><span style=\"font-weight: 400;\"> provide focused information.<\/span><\/p><p><b>Conversion optimization<\/b><span style=\"font-weight: 400;\"> makes the next action easier.<\/span><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re looking at digital marketing services in Hyderabad, don&#8217;t just look at each channel separately. Focus on how everything works together.<\/span><\/p><p><span style=\"font-weight: 400;\">At the end of the day, retargeting is about not letting interested prospects slip away just because they didn&#8217;t convert the first time.<\/span><\/p><h2><b>Conclusion<\/b><\/h2><p><span style=\"font-weight: 400;\">Most people need more than one touch before they become customers. A website visit or product view is usually just the start of their decision process.<\/span><\/p><p><span style=\"font-weight: 400;\">Retargeting lets you keep the conversation going with people who already showed interest.<\/span><\/p><p><span style=\"font-weight: 400;\">The best way to use retargeting isn&#8217;t to blast ads at everyone. It&#8217;s to understand what your audience did, segment them, send the right messages, control how often they see your ads, track real results, and keep improving.<\/span><\/p><p><b>Retargeting is really<\/b><span style=\"font-weight: 400;\"> about making your digital ads fit better with how customers actually make decisions.<\/span><\/p><p><b>Ready To Build A Smarter Retargeting Strategy?<\/b><\/p><p><span style=\"font-weight: 400;\">Looking to reconnect with people who already showed interest in your business?<\/span><\/p><p><a href=\"https:\/\/www.spacekeydigital.com\/contact-us\/\"><span style=\"font-weight: 400;\">Contact us Today<\/span><\/a><span style=\"font-weight: 400;\"> to discuss your goals and build a performance-focused digital marketing strategy that connects advertising, audience targeting, content, landing pages, and conversions.<\/span><\/p><h3><b>FAQs<\/b><\/h3><p><b> What Is Retargeting And Why Is It Important For Small Businesses?<\/b><\/p><p><span style=\"font-weight: 400;\">What Is Retargeting And Why Is It Important for small businesses? It can help reconnect with people who have already interacted with the business online, allowing limited advertising budgets to focus on audiences that have previously shown interest.<\/span><\/p><p><b> What Is Retargeting And Why Is It Important For Lead Generation?<\/b><\/p><p><span style=\"font-weight: 400;\">For lead generation, retargeting brings previous visitors back to your service pages, landing pages, or consultation forms-basically, anywhere you want them to take action.<\/span><\/p><p><b> What Is Retargeting And Why Is It Important For E-Commerce?<\/b><\/p><p><span style=\"font-weight: 400;\">For e-commerce, retargeting helps you reach people who looked at products or started to buy but didn&#8217;t finish.<\/span><\/p><p><b> What Is Retargeting And Why Is It Important In Google Ads?<\/b><\/p><p><span style=\"font-weight: 400;\">In Google Ads, retargeting lets you reach people who already interacted with your site or app, as long as you follow Google&#8217;s audience and privacy rules.<\/span><\/p><p><b> What Is Retargeting And Why Is It Important For Digital Marketing?<\/b><\/p><p><span style=\"font-weight: 400;\">For digital marketing, retargeting gives you another shot at engaging people who already showed interest-so it works well alongside your other acquisition channels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A person visits your website, looks at a service page, maybe checks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Retargeting And Why Is It Important? 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